Women no longer identify with the roles assigned to them by the culture of patriarchy. Contemporary women are real titans of everyday life strongsensitiveversatilesuccessfully reconciling career and family lifeand at the same time not ideal and not fitting into oneproper" definition of femininity. image of women in the advertising message Wellresearch conducted by Ipsos in shows that the way women are presented in advertisements translates into purchasing decisions.
Women are definitely more likely to reach for products of brands that show their gender in a way that suits their own imaginations. This is not to say that brands whose core target are women will suddenly adopt the narrative of feminism. The most important thing is to show women in a multidimensional wayavoiding generalizations. Brands UK WhatsApp Number List need to recognize the new social roles of womeninclude them in their marketing strategy and later in communication.And this is not an easy task at allbecause femvertising slip-ups still happeneven for big brands.
This only shows how much strategic effortsensitivity and empathy in building communication is needed to create a good message about women to women. Thereforeit is worth pointing out brands that have a good understanding of the assumptions of femvertising. Femvertising in the world and in Poland Speaking of authenticityescaping the canons of beautywomen's disagreement with harmful stereotypesit is impossible not to mention Dove brand campaignswhich are moving with their message.