They will increase sales and thus company profits These are basic day-to-day aspects of marketing for every company big or small. Why Its Worth Investing in Advertising Why Its Worth Investing in Advertising A business card a visit to a website or a received flyer evokes certain associations in the recipient. This is often what determines whether the recipient will become a buyer. Well-prepared promotional material is the result of a well-thought-out and prepared concept about the purpose of the company and the resulting visual identity usually created during the marketing or rebranding phase. Before we get to the most important rules to follow when creating company marketing materials lets take a look at their most popular forms. Creative Types The development of modern technology has given us many different types of advertising. But some are widely used and always very successful. Here they come. Business cards As the saying goes you never know when you might need them so its best to keep them with you.
This humble cardboard is an important element in establishing business communication and what is important here is not only an interesting and beautiful design but also a suitable paper weight and good printing quality. Website These days every business must have a website. But it cant work for itself. In order to get the job done you have to be attractive whatsapp mobile number list in imagery and content grounded in principles and placed in the right way. Type Logo and Imagery for Promotional Materials It is most important to have a unique logo identity that differentiates it from all other promotional materials. If its clear simple timeless and fun and reflects the companys mission well its the best starting point for a successful visual identity and any other graphics that will be created alongside the logo. You can learn more about logo design here. Animation and Video This is one of the best advertising mediums today. Videos are shared more often than text and link sources combined. They can be produced in large quantities at low cost.
Animations on the other hand are an attractive medium because they are dynamic and creative forms and are not difficult to create. Read more Animations What they are and why you should use them in marketing Digital and traditional flyers Leaflets and folders are always important advertising material for a company. Their job is not only to inform the offer but often also to induce some action from the recipient such as offering a discount coupon or an invitation to a contest or event. In this age of constant change in the physical world printed materials seem to take a backseat when compared to digital materials. In fact its worth betting on them. Up to 100% of consumers trust print advertising sources most when making purchasing decisions. According to statistics print readers typically spend around 10 minutes reading while the average visitor to a digital news site spends less than 5 minutes. We maximize the effectiveness of online campaigns by combining print and digital advertising from traditional flyer advertising sources.