A major focus of this campaign was to rely on hyper-targeted digital ad campaigns aimed at a local market with easy, short-term access to the site and a penchant for mobile apps (as well as a propensity to fall into the early adopters of the technology). Fortunately, marketers can take advantage of all of these criteria on Facebook. Pokemon GO Pop Up Party attendees sit around the bar in Gulfstream Park to play the game. Although final, detailed outcome data is still being calculated; estimates suggest that around 80% of customers during Pop-Up Party hours were there specifically to join in on the Pokémon fun. There were solo arrivals, couples, groups and families and, perhaps most importantly, each of the participating parties purchased at least one item from the restaurant. You can see the Facebook live stream here.
What marketers need to know While fax list this is a unique and exciting campaign, it has highlighted some rules, guidelines, and things to note that marketers will want to consider (especially if a Pokémon GO-themed initiative is in their soon to come future). A causal relationship The death of organic reach on Facebook isn't a new discussion, and it's certainly not one I plan to dive into here (because there's nothing more to say about it). But there is still hope for organic reach in the form of topical content. Playing with Facebook News Feed's algorithm isn't the easiest thing in the world, given how often it changes and how mysterious it is. But one thing is certain: current topics are given priority.
Before increasing the reach of the Pop-Up , we noted that the organic reach of the four Pokémon GO-themed posts was, on average, 82% higher than the average organic reach of all previous months. posts. Advertising Continue reading below Facebook clearly showed its affinity for news content when it rolled out 'Top Trends' topics to its sidebar, but such a significant increase in something that has steadily declined (i.e. i.e. organic reach for Page posts) is certainly unparalleled. Incentives are crucial The nature of Pokémon GO is such that it can be played virtually anywhere. Sure, some areas and hotspots are better than others, but on a purely binary level, it can be played from anywhere.